Sling & Stone sells to Global Agency, VCCP Business

16 September 2021

Our long standing client, public relations agency, Sling & Stone, (S&S) has been acquired by global agency VCCP Business, part of VCCP.

We were thrilled to act on this transaction, having acted for the S&S business for in excess of 6 years.

The team was led by Director, John Coghlan, with support from Senior Associate, Tamim Rahman and Lawyer, Marcus Triado.

The S&S business complements VCCP’s existing global network of innovative media, communications and marketing firms who together now boast a 250+ strong team. It is expected that the combined agencies will bring in upwards of $50M a year in billings.

We are proud to have shared in the journey of the S&S business and congratulate the team on their incredible success.

Speaking on the transaction, Vuki Vujasinovic, Founder and CEO of S&S, said:

When we've faced some of the most important decisions in running our agency, it's always John and his team at CD+Co that we turn to for support. They've been there every step of the way for Sling & Stone, from our infancy through to our global expansion, and now ushering in this exciting new chapter. 

VCCP Business was represented by its Australian counsel, Baker McKenzie.

For more information about this transaction, please refer to the article in today’s AFR.

About Sling & Stone

Sling & Stone was founded in Sydney in 2010, and also has offices in Auckland and Los Angeles. It was the 2020 PRovoke Australasian PR Agency of the Year and PRIA Large PR Agency of the Year and designs and runs award-winning campaigns for technology brands, startups, and challengers across all sectors.

About VCCP Business

VCCP Business is the challenger agency for B2B clients and part of the VCCP - an international integrated communications group, founded in 2002. VCCP Business has offices in London, Madrid, New York, Prague, San Francisco, Salt Lake City, Shanghai, Singapore and Sydney, and works with clients including LinkedIn, Go Daddy, and Capita.

For further information, contact:

John Coghlan | Director
E: jcoghlan@cdandco.com.au

Coghlan Duffy + Co is a boutique corporate and commercial law firm based in Melbourne. The firm is proud to work with an enviable list of clients, including prominent Australian start-ups and ASX-listed companies.

A: Level 42, Rialto South Tower, 525 Collins St VIC 3000
T: +61 3 9614 2444
W: cdandco.com.au