18 December 2020
Melbourne-based tech startup, Fillr, the world’s most intelligent autofill service, has been acquired by Rakuten Americas, the North American division of Tokyo Stock Exchange listed, electronic commerce and online retailing giant, Rakuten, Inc. Coghlan Duffy + Co Lawyers, led by Director, Charly Duffy, Senior Associate, Zain Kazi and Lawyer, Marcus Triado, were delighted to act for the sellers on the transaction, which solidifies the partnership between Rakuten and Fillr which began in 2018.
Fillr's platform powers tens of millions of transactions monthly for the world's top e-commerce, fintech and 'buy now, pay later’ apps, including Klarna, Affirm, Zip, QuadPay and Rakuten. Fillr makes it simple for consumers to register for and use buy now, pay later payment services, providing significant opportunities for digital retailers and financial services to grow their conversion rates and overall revenue. The acquisition leverages Rakuten and Fillr’s strong product synergies to accelerate their mutual goals of accelerating transactions, boosting conversions and growing customer lifetime value.
This is the second successful sale for Fillr's co-founders, Chris Koch and Chad Stephens, who sold their first startup, 1Form.com, to REA Group in 2014. Chris and Chad will continue to lead the Fillr team from Melbourne.
About Fillr
Fillr enables customers to have a seamless checkout experience everywhere. Fillr's 'autofill as a service' seamlessly integrates into mobile apps, enabling customers to transact faster and boosting conversions and revenue, proudly powering tens of millions of transactions a month for the world's top e-commerce, fintech and buy now, pay later apps. For more information visit https://www.fillr.com
About Rakuten
Rakuten, Inc. is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.4 billion members around the world. The Rakuten Group has over 20,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/
For more information about this transaction, please refer to the recent articles in PR Newswire and FINSMES.
For further information, contact:
Charly Duffy | Director
T: +61 3 9614 2444
E: cduffy@cdandco.com.au
Coghlan Duffy + Co is a boutique corporate and commercial law firm based in Melbourne. The firm is proud to work with an enviable list of clients, including prominent Australian start-ups and ASX-listed companies.
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T: +61 3 9614 2444
W: cdandco.com.au
